Search Engine OptimizationSearch engine optimization (SEO) is a way of creating content with the goal of that content attracting a high number of visitors and achieving the highest possible position in a search engine. Today, those who create SEO content primarily do so in order to rank well in Google’s search engine, specifically. Search engine optimization involves a number of activities beginning with researching the types of keywords or questions people are organically searching for and then creating niche topics and themes within those topics. In this way, SEO is market research that allows website owners to determine a demographics’ precise needs. This information can then be used to create specific content that effectively caters to and addresses those needs.

Why Do I Need Search Engine Optimization?

No one needs search engine optimization. You may absolutely publish whatever you’d like to on your website without giving a second thought to SEO. However, if you want to attract visitors to your site you will have to make it easy for them to find it. The best way to do that is to optimize your content in such a way that it lands you on Google’s first page for a particular keyword term and, preferably, in the first search result.

So, while you may not need search engine optimization, if you are serious about competing with similar businesses on the web, you should properly optimize your site. The most successful businesses in your niche most certainly are doing this.

My Primary Business Is Offline, Do I Still Need SEO?

Yes. We live in a digital age and while you may focus more on offline efforts, potential new customers are searching for you online. Without SEO, how will they find you if searching for a specific service you offer or a question that you can answer?

So, your website should not only be as attractive as possible, but should be properly optimized according to the research that best serves the demographic you are targeting.

If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you’ve settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but your brand perception is negatively impacted as well. This is an important point because a negative perception of your brand can also impact the potential of doing business with a prospective customer in the future via 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy – Search Engine Watch

SEO Tools

There are a number of tools that you can use to help optimize your website. From keyword research tools to SEO analyzers (which help you determine just how optimized your content is).

Google used to offer a free tool for keyword research, but that tool has now been eliminated as Google prefers that you become a paying AdWords customer, instead. Keyword research is very important to your overall SEO, though, so you’ll definitely want to find the right tool to satisfy your needs.

People type keywords into Google because they’re looking for information about something. Provide that information and do it well, and chances are you’ll get in front of everyone else in the search engine rankings. But beyond that, you’ll know you’ll be providing information that people are looking for. via Niche Site Duel 2.4.0 – Pat’s Food Truck Niche Website Revealed! (Part 2)

Another tool, which will help you determine how effective the keywords you are using for your SEO content are is our SERPAlertBoss. While the primary focus of SEO is currently on Google’s rankings, site owners are also realizing the value of search data from Bing and YouTube. It appears that more and more people are using these sites for search, too, so why not include them in your site’s optimization?

SERPAlertBoss runs in your computer’s background and immediately notifies you whenever your keyword’s position has moved higher or lower in a Google, Bing or YouTube search. Doing business on the web helps in evening out the playing field between small and large businesses in a particular niche. However, the web is still a highly competitive landscape and SEO tools like SERPAlertBoss, when used correctly, help businesses compete at the highest levels.

Should I Hire an SEO Expert?

The decision to hire a search optimization professional is completely up to you. Whether you hire someone or not, however, invest effort into learning more about what SEO is, how it works and how to do it yourself. This is your business and even if you hire someone or outsource SEO duties, you want to oversee these projects and make sure that they are being done correctly.

I’m Hearing That Search Engine Optimization Is Dead

This is not true. Search engine optimization is alive, well and remains a very important activity in creating website content. People who make the assertion that SEO is dead do so because they do not understand some of the recent changes that Google has made to their search algorithm. Ignore them.

Remember, also, that search engine optimization is a real form of market research. People who insist that SEO is dead are often of the camp who believe that website optimization is all about keyword manipulations and that’s it. Search engine optimization, however, is so much more than that. It is researching to determine what it is that people want or would like to know about a specific niche.

These days, SEO is also about knowing the exact questions people have about a particular subject or theme within a niche and then endeavoring to answer that question on your website. To say that search engine optimization is dead is akin to saying that listening to your customers is wholly unnecessary.

As CEO of VUDU Marketing, Sam Roberts, recently stated the following in an interview with Forbes when asked if SEO is dead:

Honestly, the answer really depends on how you define SEO. If, when you say SEO, what you really mean is manipulating search engines to place sites that don’t really deserve to rank well at the top of the SERPs…then yes, I’d say that’s dead (or dying at least, as some manipulative tactics still work quite well). However, even though some SEOs work to game the system, I’ve never really felt like that was the correct definition of SEO. via Is SEO Dead? – Forbes

Search Engine Optimization Helps Your Business Succeed Online

Whether your business is wholly online or offline, search engine optimization is an important strategy for driving traffic and inviting current and potential customers to take a closer look at your business. By thoroughly researching what the market wants and needs from your business, you can serve it more effectively. An array of options for achieving search engine optimization are available to you and it is in your best interest to consider them all in order to create the most informed search engine optimization strategy for your business.