search engine ranking tipsSearch engine ranking tips help your business grow online. As algorithms change and new computing platforms emerge, it is always important to stay abreast of the latest SEO methods in order to help your site rank well through it all. This sort of continued learning is a vital investment in your business since using outdated ranking tips may actually cause your site to lose its ranking rather quickly.

The following is an assortment of post-Hummingbird search engine ranking tips to help you position your website as a high ranking authority within your niche:

Search Engine Ranking Tips For Better On-Page Optimization

Use keywords: The new Hummingbird algorithm seems to favor the long-tail keyword. Google appears to also give better ranking to sites that are answering questions that real-life searchers are asking. Your job, then, is to optimize your site accordingly. Use these keywords in your title and throughout your content. Use them to also directly answer questions that are being searched for. Basically, give your customers exactly what they are looking for based on the keyword research most relevant to your niche.

Don’t overdo it: Use keywords, yes, but don’t clutter your content with their overuse. Generally speaking, on-page keyword frequency should be between 1% and 2%. In many instances, the closer that you can keep it to 1% the better as your content will read more naturally.

Use HTML tags correctly: You don’t have to be fluent in HTML in order to adhere to this ranking tip. However, you should be diligent in using key HTML tags correctly in all of the content you publish. If using WordPress, your title is already appropriately tagged, but subheadings (and by all means, please use several of these to break your content up for optimal readability) should be encased within tags ranging from <h2> to <h6>.

Be thorough: While you may be able to cover a topic in a mere 250 words or less, doing so may leave your readers with more questions than answers. Search engines seem to agree with this idea, too. With this in mind, focus on creating articles and blog posts that are between 500 and 1200 words.

Search Engine Ranking Tips For Off-Page Optimization

Think outside the page: The Internet is a big place, so it’s a good idea to not only rely on search engines and on-page SEO to direct readers to your site. Aim to attract backlinks to your web property as often as possible. Do this by crafting an excellent online reputation among your visitors and peers within your niche. Encourage people to share information they’ve found to be valuable on your site. Also, look for guest posting opportunities on blogs that you and your targeted demographic trust.

The off-page optimization techniques are employed to promote your website in several other online mediums. The backlinks to your website are useful in attracting more search engine crawlers. They establish the relevance of your links and pay close attention to the content on your website. Hence the content on your website must be of a good quality so as to ensure its credibility. Good content is not only useful in SEO but also to in making your website a trustworthy source on the Internet. via Importance Of SEO In Marketing – JOSIC: News, Sports, Style, Culture & Technology

Sharing matters: This bears repeating. Consistently create content that visitors want to share. Creating your own social networks and sharing with them also supports this effort. Beyond the most popular social media sites, remember to also sincerely share your expertise on high ranking blogs and forums. Emphasis on sincere, here. Do not litter the web with useless comments in an effort to attract attention to your site. Be genuine in all that you do!

Search Engine Ranking Tips and Tools That Make Your Content Better

Keyword research tools: Unless you choose to be a paying Google AdWords customer, accessing detailed free research from Google is a thing of the past. You can and should still perform keyword research, however. When searching for a keyword tool, therefore, find one that will let you explore a plethora of different niches, trends, traffic and, of course, long tail keyword phrases.

Leverage analytics tools: Do you have an on-site search tool in place to measure the effectiveness of your content? If so, take a look at the data to reveal what people are searching for when they’ve reached your site but can’t immediately find. This will provide nuggets of insight into user intent and needs that you can use to optimize your website content. via Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Search Engine Ranking Tips Beyond the Norm

Local Search Matters: Local search results are the new normal. Now, when a person searches for pizza, they are served results tailored to their location.

Local SEO is important when you consider that:

  • 1 in 3 searches on Google is a local search
  • 4 in 10 people do a local search everyday
  • 70% of online searchers will use local search to find offline businesses

via 10 Tips To Dominate Local Search On Google – Business 2 Community

Search Engine Ranking Tips Make a Difference

While search engine ranking tips are designed to help your site place higher in Google’s results, they ultimately help make your content and your website better, overall. On-page and off-page optimization, using keyword research and site analytic tools, and keeping local search considerations in mind will all help you in building a robust site chock-full of content that is as useful as it is engaging. The search engine ranking tips here are but a small sampling of activities that can benefit your site and, ultimately, your visitors. Make it a part of your business strategy to study these tips in further detail and to continuously add to your SEO education.